Australian Auctions is an online auction website that posts goods from Auction houses around the country selling assets and goods on behalf of insolvency practitioners, financial institutions and corporate clients.

A purely typographical solution was imagined for versatility throughout not only the logo, but the website, marketing materials and packaging. The icon of a cursor replaced the horizontal section of the character. A neutral colour palette was devised to ensure sufficient contrast with a content heavy website..

The logomark was rolled out throughout the website and all marketing materials, resulting in a logomark that is memorable and will stand the test of time. 

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