Taylors online is a startup auction site that brings 20 years of traditional auction knowledge into an online experience. Targeting the industrial and commercial spaces, Taylors online required an identity that reflected a fresh take on the online auction space.

The gavel is the most well known visual symbol of an auction. We incorporated the gavel icon into the T character, acting as a visual “skeleton” that can be built upon through the Taylors branding elements. The design uses thick heavy set typography that targets the demographic. The solution is highly legible, and represents a conceptual visual solution to the Taylors brand.

The final solution resulted in the gavel icon being used to provide instant recognition for the audience and contribute as the major functioning object in a versatile branding system. The site is being developed and will be launched in 2012.

You may also like

Work Hard. Dream Big -- GHPS Mural
Australian Auctions online
BGS Community Journal Summer 2014/15
Black Honey Skin Care
Brighton Grammar School Open Day Brochures
Leo Cussen Institute CPD Identity
Records For Life - The Gates Foundation
Share Community Campus Website
Motionators Shopfront and Signage
Good Practice Publication Design
Back to Top