Motionators Shopfront and Signage

Signage and storefront design for Motionators F1 simulator experience.

Background
Motionators is as motion simulator entertainment venue that gets you as close to the full motion F1 simulators that professional drivers use. Suiting individuals, groups and party events, the new concept for Melbourne sets Motionators apart as a unique experience for the racing fan and adrenaline junkie alike. 
 
Solution
Motionators required a revamp of their existing shopfront in the Docklands precinct of Melbourne to improve the store visibility in a long area of storefronts. Using the existing Motionators logo, we developed an enveloping custom decal wrap to fit over the store front that is dynamic and engaging. We designed a price list to fit the shop counter, styled in the shape of a Formula 1 Pitboard that allows customers to see prices for multiple types of racing formats.
 
Results
In a busy retail environment where multiple stores are vying for attention, using custom decal wraps is a successful way to instantly improve a storefronts customer appeal. Customers can now find the store easily, and once inside can easily read the price lists.

Photography courtesy of Rob Karacic. 
 
 

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