Background
The Committee for Melbourne is an apolitical, not-for-profit, member network that unites a cross-section of Melbourne’s leaders and organisations to work together and enhance Melbourne’s economic, social and environmental future. The COM required branding, yearbook and invitation to promote the Future Focus Group program yearly graduation.
Solution
We created a number of materials, beginning with the event branding. Using the contrast of a modern and classic typeface to create the event logo. The invitation uses the organisations rings to form a visual element, with the DL invitation being encased inside a border. The same elements were used in the graduation yearbook.
Results
The result was commented on positively by attendees and showcased the professionalism of the Commitee For Melbourne’s Future Focus Group program.
