A ground-up refresh was required for Brighton Grammar’s new website. The previous CMS was difficult for staff to use, resulting in stale content that didn’t engage the audience. The site wasn’t optimised for mobile browsing, which was deterring the target audience (parents). Research was undertaken and a UX strategy was developed to use as a reference. The existing copy was redeveloped to suit the fresh and contemporary look and feel. The result is an industry-leading digital solution that has increased enrolments and supports the current BGS community.