2014 WITSA Awards Australia
WITSA 2014 Awards. Background. Women in Innovation and Technology (WITSA) connect women working in all areas of innovation and technology and create a sustainable network of members focused on the advancement of women in non-traditional industries and roles. In collaboration with News Corp Australia, WITSA launched the inaugural Women in Innovation Awards SA to provide a showcase for the State’s best female innovators, whether working within organisations as intrapreneurs or running their own show as entrepreneurs. Solution. We created a typographical based logo for the Awards that complemented WITSA’s existing brand guidelines. The simple typographical icon allowed the custom illustration (art directed by us and illustrated by Andrew Lebedinsky) to showcase the various categories of events. The image focused on the State of South Australia, from the outback to the city and the coast, incorporating icons of women in various science and technology related fields. Results. Using illustration is a great way to simplify a complex topic, instead of using standard stock photography. The branding ensured the inaugural WITSA event broke the mould and showcased the innovative aims of WITSA in South Australia.