Background
VTIC is the peak policy council for the Victorian Tourism Industry, that represents key industry associations, operators, government agencies and provides one united voice.
Solution
Using the existing VTIC branding elements a design concept was developed for the brochure using sharp and contrasting shapes, two colours and clear typography. Imagery of key Victorian locations and activities were featured throughout.
Results
The annual report was launched at a member event to positive feedback. The design evolved the VTIC brand and showcased VTIC’s important work throughout the 2012/2013.
