Melbourne Fringe is the leading organisation for the independent arts in Victoria, Australia. In conjunction with the Transport Accident Commission (TAC), Melbourne Fringe held a design competition to discourage drink driving.
The brief stated the poster had to be a two colour print for budgetary and distrubition constraints. Creatively interpreting this brief, keywords relating to the festival were illustrated to create a maze. The slogan “Should you be driving home from Fringe” is reversed out of the bright red background, enabling immediate viewing impact to the poster.
The poster was shortlisted and featured on the Fringe Festival website. It successfully delivered on the client brief and received positive reviews.