Pinnacle approached us after reaching a decision to rebrand their current identity. It became clear throughout the research stage of the project that Pinnacle wanted to be recognised as not only bookkeepers, but an important consultant to their client’s businesses.
We decided to differentiate Pinnacle from the perception of bookkeepers as a commodity by creating a logo that focused on the premium service and professionalism that Pinnacle provides to their clients. The concept is based on the raised reversed arrow symbolising the balancing of books and the hourglass reflecting the time savings for clients. The logo mark is clean and concise, and is complemented by the slogan “We like your business, we love your books”.
The project resulted in a successful outcome for Pinnacle, delivering an identity that provided depth and meaning to not only the owners but their clients.