Royal Australian College of General Practitioners

Our client is a membership organisation delivering support and professional learning to over 17,000 members nationwide. As part of the service to General Practitioners, a conference is held annually that features 3 days of learning and social networking. Find out how we helped the RACGP enhance the GP10 brand.

Background

The Royal Australian College of General Practitioners hold an annual conference in varying locations in Australia. Attended by over 750 General Practitioners, the conference is a 3 day learning exercise that features seminars, workshops and social networking events. Previous conference branding lacked strategy and direction.

Solution

We worked with the RACGP to develop a consistent and unique brand and applied this to the GP10 handbook. The handbook uses imagery to visually enhance and evoke emotion to a topic that is generally regarded as a conservative. Information design principles were carefully applied, in particular to the event grid that runs over 10 pages and over 22 pages of workshops.

Results

A huge improvement on previous conference collateral, the handbook was a feature of the conference and enhanced the delegates experience of the weekend. Many delegates retained the handbook as a souvenir of a spectacular event and overall brand value for the event was increased.

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