The Beyond Tomorrow campaign is the major fundraising drive over 5 years at Brighton Grammar. Focused on creating future ready boys that are ready for a world filled with entrepreneurship. A sub brand identity was created for the campaign and rolled out across a brochure, website, fundraising documents, EDM’s, signage and video book.
Photography was important for the campaign to show the boys working in class and using design thinking tools for hands-on projects. Photography for the campaign was manipulated to include a colour wash placed over the image, and some visual elements to create consistency.
The campaign hero image features a custom 3D image, art directed by myself and produced by the wonderful Orchid Creations. The image focuses on a range of BGS boys looking at a Shield which forms part of the School’s logo. The environment is a landscape that features the new entrepreneurship building, in a world that is new and visually stimulating. The shield opens and a series of visual elements explode from the shield and the boys are amazed.
Using the modern and contemporary sub brand as a foundation, I rolled out the visual elements and look and feel for an engaging website. Animation is featured throughout including custom mouse cursors, video interactivity and moving the visual 3D elements.
The large format brochure (300mm square) was printed on Knight Smooth paper stock from Ball and Doggett. Bambra Press did a superb job with the custom die cut for the front cover, that upon opening showcased the hero image on the inside page. A small run print of 300 required a digital press run that Bambra handled with ease on the HP Indigo Press. Press checks and quality proofs were managed throughout the process to ensure the colours in the images were able to shine.
